Featured Work 2018-09-11T12:49:04+00:00

FEATURED WORK

DESIGN THE FUTURE

One of the global FMCG companies brought us in to improve overall commercial effectiveness across 20+ countries.

Y launched a program with local strategic & analytical support to identify and pursue commercial opportunities. We applied state-of-the-art predictive analytical techniques to uncover a host of improvement potential across various spend areas, e.g. pricing, mix, promotions, discounts, marketing and the sales force allocation.

ANALYSE
DECIDE
LAUNCH

The program delivered direct financial results and delivered a step-change from intuitive/experience-driven commercial operations towards insight-/data-driven decision making.

  • Productivity improvement of commercial spend and commercial organisation
  • Identified and realized over 300M in savings, shifting funding to fuel growth
  • Step-change in commercial capability improvement, from an intuitive towards a driven way-of-working
  • Upgraded commercial tooling, reporting and processes

IGNITING DIGITAL TRANSFORMATION

One of our partners wanted to accelerate the transition from off- to online sales in its European business ensuring full control of the brand experience and their customer relationships despite the fast growth of pure players in the market.

We co-developed an all-over plan to increase to speed of growth of their own online sales and the controlled slim down of other channels. At the same time we ‘lend’ them a team of experts that brought their data structuring, analytics and insight generation to an elevated level.

DISCUSS
DECIDE
ACCELERATE

To make all of this last, a significant amount of time and energy was spent on developing the required internal capabilities, aligning departments on pricing and assortment, and agreeing on newly defined roles & responsibilities.

  • Renewed channel strategy and ambition
  • Doubling the speed of growth of own online sales
  • Significant increase in traffic and conversion
  • Improved customer insights & personalized offering
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